P3 Campaign

Interactive cue demo, top down shooter game, flash banners.

p3 demo

Goal

Increase anticipation, awareness, and later sales of the new Predator P3 cues, while re-cementing Predator Cue’s position as the billiards industry’s technology and innovation leader.

Solution

Create a truly integrated campaign, that leveraged both online and traditional media with a seamless conceit, and articulated the products “industry first” technology and benefits through a 3 phase campaign.

Phase 1:

Launch “teaser” print, homepage and online banners, the latter two featuring a universal action script linked countdown clock to product launch, while maintaining consumer interest through an online conceit inspired and product driven “blank” game.

Phase 2:

Launch “arrival” print, homepage, banners, and microsite, the latter featuring a unique user experience that showcased the new technology by allowing consumers to explore materials and construction, and custom tune the product via Actionscript and 3D rendered animations.

Phase 3:

Launch “secondary” print, homepage and banners featuring the limited edition product, arriving in the billiards capital, Las Vegas.